It is predominant to rely on website usability testing services to check the easy accessibility of the business website. The test clears out the picture of whether users find it simple or hard time accessing your platform. For this, you need to check the content flow, graphics, navigation, sitemap, etc., running accordingly as per the user’s expectation. Otherwise, customers do not take much time switching to a competitor’s platform.
How do you know users finding your website easy to access? Have you ever run a website usability test? If not, then it’s time to bring emphasis to checking the usability of your enterprise website and enhance user experience.
What is Website Usability Testing?
Usability testing, as the name itself implies, is one of the testing types that involve checking the user-friendless of your website. Professional testing agents check how well users interact with your site’s functionalities.
Especially, in the case of an eCommerce platform, it is important to check how well customers are accessing your site. Poor site functionality and hard-to-understand features compel users to move to competitors’ platforms immediately. Thus, to maintain the flow of users, it is of paramount importance to check the usability.
Why is it Important for You?
Choosing website usability testing services brings an important factor for any enterprise website. It helps you know what parts of the site, users understand and which are not. You might have an extensive set of features, rich content, and interactive graphics on the site. Despite all of that, if users fail to understand it all, then you definitely need to do something.
The primary goal of website usability testing is checking different areas of your site to understand whether they are doing well or not. A team of professional testing agents optimizes your website to suit the diverse requirements of customers.
Different Types of Website Usability Testing
To better understand the relevance of the site’s usability testing, first, check out the different types as follows:
* Hallway Testing: This type of usability testing involves showing different versions of your site to random participants. Each uses your site and try to form an opinion while navigating the platform. The data of each participant is collected, observed, and analyzed to find the problematic area and then fixes the same.
* A/B Testing: It involves creating two different versions of the site and present to users for review. The one that involves many errors, navigational, or functionality issues will fix first to improve the performance.
* Expert Review: Apart from reaching casually to any user for presenting his/her views on the usability of your site. It is also necessary to take expert opinion to find a better room for improvements and eliminating deficiencies. It brings deep insights into the functionalities of the website and helps in bringing viable solutions.
Check Out Different Website Usability Testing Tools
Here, we have a list of tools highly used for website usability testing and improving the way to check overall usage.
The tools here are divided based on functionalities, navigational flow, design, and other elements of a website.
Website Design Testing
It is a site’s design testing tool that manages to test the overall design of your platform and see how users connect with the same. It measures whether the visuals aesthetics of your website are meeting the user’s tone or not. In case of any discrepancy, the tool generates useful data based on which design-related irregularities will be fixed.
Not just a tool, but Maze is a platform to collect qualitative and quantitative data of your website based on different design elements. It runs in-depth usability tests on your website to see whether designs meet the user’s responsiveness or not.
Maze tools allow you to test the information architecture and varying design elements of the platform. It further includes extendable features like task analysis, A/B testing, multiple path analysis, heatmaps, and more.
Lookback is another design-related website accessibility testing tool. It records the user’s session with your website, especially confined to the limits of interactive with distinctive designs. The tool helps the website managers and designers to see how users interact with different graphic elements of the website and record their reactions as well.
It works when you send the link of your website to respective users and they start accessing the same. At the same time, the recording starts visibly on your dashboard to see real-time user accessibility of the site and interaction with design elements.
Website Navigational Testing
Loop11 is another useful website usability testing tool that tracks the user’s activity on the site. It helps knowing how users are navigating your website by interacting with different site elements and their actions towards the same. The tool encourages testers to know is there any sort of difficulty users are facing while navigating the website.
The tool further involves A/B testing as part of usability testing to combine both qualitative and quantitative mix of data. It offers a wide range of audio, video, and screen recording features to know the user’s interaction level and any sort of difficulty.
Another website navigation tool to encounter is Userfeel. It provides the feature of recording users’ videos of accessing your website and completing tasks in real-time. It helps to find any sort of difficulty a user might be facing. On the other side, it is a multi-lingual testing tool that is available in 40 languages to test on mobile, desktop, and tablet.
Website Speed Testing
- Page Speed Online
Website speed has been of paramount importance to retail users on the platform for a long time. Nobody likes to access a website that takes longer than expected to load pages. In such a case, users will leave your platform and switch to a competitor’s website. Thus, the Page Speed Online tool checks the overall speed of the website to improve usability and a high user retention rate.
In addition to the above, there is an extensive list of website usability testing tool that helps to analyze overall performance.
It is a matter of great relevance that your website meets its full potential and users find it easy to navigate and access. Check the usability of the platform from the support of a pioneer software testing company in India and improve the overall functionality. Let the professional testing agents test your website’s speed, navigational flow, content, design, and other accessibility elements to improve performance. Also, refer to the pioneer website usability testing tools that will help in meeting the purpose.
Frequently Asked Questions
- What is the Importance of a Usability Testing Tool?
You need a feature-rich usability testing tool to know whether the design and the features of the website are easy to access by users or not. Unlike, the manual ways of checking the usability factor, which is time-consuming, smart, and the optimized way is to access a pioneer testing tool.
- How to Look for the Best Usability Testing Tool?
Based on the usability factor-like checking the speed, design elements, functionalities, content, navigational flow, or any other component of your website, you can choose a particular testing tool. It all depends on the preferences and primary objective of the website usability testing service.
- How to Hire Website Testing Experts?
For hiring leading website testing experts, you can rely on us and find an extensive team of professional testers. Here, you find testing agents having deep-level expertise in checking the website’s usability, functionalities, security, and more.