One of the main goals of eCommerce websites is to deliver a seamless user experience. If your customers encounter bugs or a complex purchasing process, they are likely to abandon your website and move to your competitors. Ecommerce website testing helps you keep a check on your website’s functionality, performance, usability, and purchasing process so that you can boost sales, reduce cart abandonment rate, and enhance customer satisfaction. As compared to other types of software testing, eCommerce testing is far more different. In this article, we will discuss the best eCommerce website testing practices you need to follow to boost your store performance.
Common Ecommerce Site Usability Issues You Might Be Facing
- Pages without proper navigation
- Issues with user registration and checkout forms such as no ‘show password’ button, missing placeholder text, no field masking, requiring entering both billing and shipping addresses by customers.
- Issues with the shopping cart such as no way to change the number of items directly in the cart, no notification upon the addition of items in the cart, complicated product removal process, etc.
- Issues related to product pages, for example, not mentioning product availability, no wishlist option, etc.
Opt for Usability Testing to Address These Issues
If you face any of the issues that we’ve mentioned above, then you need to opt for usability testing services. Usability testing helps in detecting all the loopholes and inconveniences your customers might be facing on your eCommerce website.
You may avail of our usability testing services to make sure your website delivers a delightful customer experience.
Why Is It Essential to Perform Ecommerce Website Testing?
Ecommerce testing helps you to ensure reliable performance, optimum quality, and capacity utilization of your website. Through this process, you can verify your website’s functionality with no errors and glitches in performance or in web security.
Best Practices for Ecommerce Website Testing
Here you’ll learn about the best practices for eCommerce website testing that we apply, being the best software testing company in India. This article will help you perform website testing manually with some simple yet effective practices.
- Homepage Display Testing
Generally, most of the customers scan through the homepage contents first to check out the best deals available. So, testing is necessary as it helps you optimize and refine the homepage features for better conversions. One such aspect to test on your eCommerce website is non-automated sliding carousels. Automated sliders don’t prove to be that effective as customers should be given sufficient time to explore the hot deals on your website. Likewise, many other such homepage bottlenecks can be improved right away.
- Enhanced Customer Experience
As an eCommerce store owner, you need to ensure that your website offers an enhanced and seamless customer experience. For this, you need to perform UI/UX testing to make sure that all the aspects of user experience such as responsiveness, navigation, font size, and other key attributes are included perfectly.
You may opt for our usability testing services to enhance the user experience for your customers.
- A/B Testing
Performing A/B testing on your eCommerce website will help you enhance its social media workflow. You can boost your success rate by integrating social media into your website. So, you need to check if social media is integrated with your website’s workflow or not.
- Feature Testing
Feature testing is crucial for ensuring that all the features of your website are functioning optimally. Some of the key features that you need to check including the homepage, payment methods, log-in forms, category page, shopping cart, search button, etc.
- Functional Testing of Ecommerce Website
To ensure that your eCommerce website is working properly, you need to check the common attributes essential for functional testing such as homepage, product page, product description page, category section, offer page, shopping cart, and more. You must see that all these sections are working seamlessly.
Our clients recognize us as the best software testing company in India as our software testers implement ideal measures to ensure that your eCommerce website is functioning as expected.
- Mobile Responsiveness Testing
As more and more customers shop through their mobile devices, you need to make sure that your eCommerce website is highly responsive, has a fast-loading time, and opens perfectly on any screen size. So, when it comes to eCommerce website testing, you need to consider this aspect as well to ensure that your website is ideally responsive for mobile access.
- Workflow Testing
You also need to check on key features of the website to make sure that the website’s workflow is streamlined. The process of workflow testing involves testing the check-out process, search functionality, product review section, filter section, and many more.
- Testing of Payment Gateway Operations
Since you’re providing multiple payment methods on your eCommerce website, you need to ensure that all the payment gateways that you’re using are secure for online transactions and checkouts. This testing process involves checking on pricing information, acceptance of payment options, refund or replacement processes, invoice generation, etc.
- Website Security Testing
As eCommerce stores store a lot of sensitive data about the customers such as personal information, banking details, contact numbers, etc., it is important to do security testing of your website. Testing the security aspects of your website helps you prevent data breaches or hacks by cybercriminals.
- Database Testing
Database testing is also an integral part of eCommerce testing. Some of the key database testing attributes include database synchronization, database performance, database functionality, database migration ability, database security, and so on.
So, these are the best eCommerce website testing practices that you need to follow to improve the user experience of your eCommerce website. We employ the best measures to make your eCommerce website highly functional, perform better, and deliver a seamless user experience. We identify all the possible loopholes in your website and fix them in the shortest time span, which makes us the best software testing company in India. Take advantage of our eCommerce testing services to make your eCommerce websites completely flawless.
Q.1. What is the testing process used for eCommerce website testing?
Ans. For performing eCommerce testing, you need to know about web-based as well as mobile app testing methods. Ecommerce testing is performed constantly on various platforms, browsers, and in different combinations. This helps you ensure that your eCommerce website or application is working optimally on all devices and is compatible with various browsers.
Q.2. What type of testing is needed for eCommerce websites?
Ans. As an eCommerce website owner, you need to test various aspects of your store to ensure that it is delivering an optimal user experience. Here are some of the types of eCommerce testing you need to perform:
- Browser compatibility testing
- Page display testing
- Usability testing
- Session management testing
- Content analysis
- Online transaction testing
- Backup and recovery
- Order processing and purchasing
- Operational business procedure testing
- Functionality testing
- Performance testing
- UI/UX testing
- Login and security testing
Q.3. What are the main objectives of eCommerce website testing?
Ans. Ecommerce website testing helps you determine how well your site meets system requirements including reliability, maintainability, availability, safety, and security.