Overcome the Challenges of eCommerce Website Quality Assurance Testing

The eCommerce business is thriving rapidly, especially after the onslaught of the pandemic times. Shoppers prefer to buy stuff online with the convenience of their home. Even retailers switched from brick and mortar business to digital selling channels to ensure an increased set of sales. As a result, there are plenty of eCommerce apps/website options available for customers to buy a specific range of products. Despite the rising numbers of eCommerce platforms, not all get the same fame and success. The reason is simple and i.e. lack of Quality Assurance Testing of their platform. Having an interactive and feature-rich eCommerce website is not enough to guarantee sales. Your platform needs to be integrated with third-party sites, offer smooth functionality, and a satisfying user-experience.

So, taking in this regard, we bring a few eCommerce website testing challenges and ways to overcome the same. But before that, let’s understand what online retail industry testing really is.

Retail Industry Testing

The eCommerce website testing involves a strategic methodology of running QA test automation to compromise with zero errors. It is to ensure the lowest turnaround time and bugs free environment to bring a seamless shopping experience to customers. Under the quality testing approach, even a single UI bug should not be missed that will impact the buying decision of customers.

Top eCommerce Websites Test Automation Challenges

#Challenge 1: Team Collaboration

Ensuring the QA Test Automation of an eCommerce website, there needs to be an effective team collaboration. Be it like developers, testing agents, and testing engineers, all need to be on the same page. It is because, test automation needs more collaboration, effective foresight, and transparent communication. So, if your test automation team fails to do, then it poses a big challenge in front of you.

The Solution

To meet this challenge, the quality assurance testing team must actively involve together. There should be a collaborative environment to yield positive results and bring the next level of productivity on the floor.

#Challenge 2: Configure with Changing Customer Behavior

The online retail market will never be the same. It keeps on changing with rapid time intervals. Just like the shopping persona has changed from physical stores to online. Similarly, customer behaviour changes dramatically with the rise in disruptive technologies and recent trends.

Take for an example, earlier eCommerce shoppers had the only medium of an eCommerce website to shop products. Now, with the amazing rise in the number of smartphones and mobile applications, more than 60% of shoppers prefer shopping on small devices.

It poses a big challenge for you to survive in the marketplace if you cannot meet the rapidly changing behaviour of customers.

The Solution

Fortunately, the solution is Cloud-based platforms to automate quality assurance testing. This technology helps to make changes in the functionality of the website and UI without changing the codes. It further helps in performing parallel QA testing without affecting the existing functionalities.

#Challenge 3: Change in Data

The eCommerce products keep on changing. And, you have to add a new list to your platform to meet the existing demands. Now, what happens is that frequent changes in the product data might hamper the functionality of your eCommerce platform that might result in slow downloading speed and inappropriate user-experience. This will hamper your customer base and adversely affect your online retail business reputation.

The Solution

QA test automation has the solution to it. It helps to automatically test scripts and frameworks to make necessary changes in the data. As a result, you can cope up with all the changes automatically and once again start selling products constantly.

#Challenge 4: Multiple Integration

An eCommerce platform needs an effective integration of third-party websites or software to perform a specific function. It could be like adding a payment gateway, offering a gift card, manage tax, remove fraud orders, improve SEO, and much more. 3rdparty websites must integrate well with an eCommerce website in proper sync and bring the added advantage of supreme functionality. However, managing the effectiveness of third-party websites is difficult without QA test automation.


The Solution

Quality assurance testing of automated nature will manage the stability of third-party website elements. It helps to manage vital modules, tax calculation, e-taxation, and other components wisely. Also, it helps in providing an effective Functional Testing approach to the website.

#Challenge 5: Testing Approach and Tools

A prescribed testing approach for an eCommerce website matters a lot. You cannot just accumulate testing tools without having a strategic approach. The selection of tools largely depends on defining particular criteria of testing either for recovery or compatibility. Just keep in mind that without a specific testing approach, you might have unknown elements affecting the functionality of the website. The same goes with selecting a series of QA test automation tools without knowing the functionality of every single one.

The Solution

Prioritize the risk level based on monetary impact, the possibility of failure, safety issues, and service level agreements. And, then create a strategic testing approach that meets well with specific testing guidelines. On the other side, assess the right automation tools with help of an expert testing partner by your side.


Overcome the challenges of eCommerce quality assurance testing with a subtle and strategic testing approach. Have a close look at the common loopholes and idea solutions to overcome complex retail issues. For getting the right QA test automation assistance, you can simply rely on the professional expertise of TestingAgency.


1. What is eCommerce Website Testing Automation?

The eCommerce website test automation is checking and analyzing the functionalities and features of the platform. The testing approach helps to find possible irregularities within the system, find bugs, and errors. Also, it helps to remove such errors by performing an automated testing approach in collaboration with experienced testing agents and developers.

2. What are the Challenges of eCommerce Test Automation?

The common challenges of test automation for an eCommerce website is not having an effective team collaboration, fail to meet customer’s requirements, not using preferred testing tools, and so on. Overcome these challenges by adopting possible solutions with the help of an expert testing partner by your side.

3. How Will you Help in Overcoming Common Testing Challenges?

TestingAgency has an extensive team of testing engineers and agents who have years of expertise in functional testing, automation, stress testing, regression, and more. Meet all the challenges with ease by getting the assistance of the right testing partner in a cost-effective manner.